His real name was Sher Muhammad Khan. In Urdu world he is known as Ibn e Insha. He was born in Phillaur tehsil of Jalandhar District, Punjab. His father hailed from Rajasthan. He did B.A. from Punjab University in 1946 and M.A. from University of Karachi in 1953. Ibn e Insha was an eminent Pakistani Leftist Urdu poet, and columnist. Along with his poetry, he was regarded as one of the best humorists of Urdu. He was associated with various government services including Radio Pakistan, Ministry of Culture and National Book Centre of Pakistan. He also served UN for some time and this enabled him to visit a lot of places and was the reason of his subsequent travelogues. Insha got the mentors like Habibullah Ghazanfer Amrohvi, Dr. Ghulam Mustafa Khan and Dr. Abdul Qayyum. He died in London in 1978.