"zeb-un-nissa" was a respected and influential urdu literary and women-centered journal published from lahore, particularly prominent during the 1950s and 1960s. this magazine provided a platform for women to express their intellectual, creative, and cultural identities. literary aspects: "zeb-un-nissa" featured a variety of literary genres such as nazm, ghazal, short stories, essays, sketches, biographies, and research articles. a notable feature of the magazine was its encouragement of emerging women writers, making it a true literary training ground. feminist thought & social themes: the magazine regularly published articles addressing women’s social issues, education, marital life, self-confidence, and the evolving identity of the modern woman. its tone was balanced, thoughtful, and dignified, which set it apart from other women’s publications of its time. historical and cultural significance: "zeb-un-nissa" brought dignity and intellectual breadth to women’s voices in urdu journalism during an era when such space was rare. it stands as proof that women’s writing was not only present, but also impactful and conscious. digitization and scholarly relevance: now that digital libraries like rekhta have preserved many of its issues, this journal has become a valuable reference for researchers of urdu journalism, feminist literature, and visual culture.